Five Easy Ways To Promote Your Book

So you’ve written an e-book — congratulations! You might have thought that completing the book was the most difficult job but it’s now that the hard work really begins. I’m talking about marketing and promotion, something no writer can afford to ignore. Some self-publishers will start promoting their book long before the publication date. Even if you haven’t, it’s not too late to start now.

1. Set Up a Book Website

If you haven’t done so yet, set up a mini site for your book. Some people just go with social media, like a Facebook page, but I believe it’s better to own your own content, so your own site is better.  Choose a domain name that’s related to the book (maybe with some of the title keywords). When the publicity wheel gains momentum this is what people will be searching for.

Include a nice cover shot, a description of the book, some reviews (if you don’t have any, get some), an about the author page and a way to contact you. Be sure to include links to your Amazon author page and wherever else your book is available. If you’re already working on a new book project, include information on that too. This site will be the hub for all your promotion efforts and you will be driving people here in the hope of making sales.

2. Get Some Book Reviews

Next, approach people who are influential in your niche or who know you well enough to say yes and ask them to review your book. You only need a few to get the ball rolling. Not only will you get some good quotes to include on your site but they could expose your book to a whole new audience. To get more from this strategy, ask people with an Amazon account (which is most people) to post the review — or a shorter version of it — to the book page. This will help your book rank better on Amazon.

3. Get Social With Your Book

Third, leverage your social media connections to drum up some interest in the book. Remember, social media is supposed to be social, so don’t spam your followers with links to your page. However, you can keep them updated on what’s happening with your book promotion efforts as part of the conversation with them. You can guarantee that a lot of them will check your site out and the book too. To make this more effective temporarily change your main profile links to point to your book page.

4. Blog Around

While starting a blog to promote your book site is a great way to keep your site prominent in the search engines, an even better promotional strategy is to guest post on a number of blogs. Choose these carefully so that you are reaching a new audience of people who might be interested in your book. This can help you to make valuable connections and give your promotional efforts real legs, so write the best posts you can for this effort.

5. Email Book Promotion

Finally, and this is an easy one, include the link to your book site in your e-mail signature where everyone who gets an e-mail from you will see it. At least a few of these people will go to the site, bookmark it and may even buy. You have nothing to lose.

These are just a few book promotion tips; there are many others. I’ll look at some of those in future posts. What promotional techniques have you found most effective for your book?

Image courtesy of Nuttakit.

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About Sharon.H

Sharon Hurley Hall is a professional writer and blogger. Her career has spanned more than 25 years, including stints as a journalist, academic writer and ghost writer. Connect with Sharon on her website or Google+.

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15 Responses to “Five Easy Ways To Promote Your Book”

  1. Usually posts some very interesting stuff like this. If you’re new to this site you have so many information that you get..Thanks!!
    Ashley Winston recently posted..Do you need a chin up bar?My Profile

  2. love this.. it actually makes sense to me. I have just completed a book and waiting on it to be published. it is called Love Lust and Secrets…Thank you so much

  3. Nice post here, Thanks for sharing this great blog…
    hannamay recently posted..Luxury ChaletsMy Profile

  4. Its good to hear about the great ways to publish books online. These are simple but very effective ways, I’ll definitely try this out. Thanks!
    Jenny recently posted..angry birds gameMy Profile

  5. That’s the brilliant ideas I got from your blog. Seems it’s a helpful thoughts you impart on. For sure I could bookmark on it so that I can shared it thru my friends who was a great writer. Thanks, keep on posting.

    Blind Sale

  6. he key is to make connections well in advance with the people you might want to review your books down the road. Getting reviews can be hard, but there are a lot of Twitter folks who have review blogs.Thanks for sharing.
    One recently posted..What Are Heart Palpitations And What Are The Health Benefits Of A Detox Diet?My Profile

  7. You have a lot of good insights here. Thanks a lot for sharing this great and nice information. I should say that these are the best ways to promote books. Thanks for this very helpful post.
    Kate Winslet recently posted..Contour Abs Will Give You a New Look at Exercising!My Profile

  8. I think it is very good to introduce you book on your own site and it more than good if you get domain name on your book name.
    Some keywords related to the theme of the book can be very rewarding.
    Smith recently posted..Steam showers | steam saunas | steam cabins | steam showerMy Profile

  9. I am currently writing my book entitled “The Last One Bullet” and too much excited to publish it. These are the best ways to promote books. :)

  10. Claude, I know people have approached me with review offers and I’ve usually been happy to oblige. The key is to make connections well in advance with the people you might want to review your books down the road. If you already have a relationship they are more likely to say yes to a review request. Looking at people who usually review books in your genre will also give you a head start.

  11. The no.3 and 4 tips to me is the best. Social media really has a lot to help in promoting the ebook. I’ve used blogging too and then promote the post to my social media accounts. It works pretty good given that I’m still quite newbie in ebook publishing.
    Extreme John recently posted..Weekly Link Dump 41: Google Plus, Time Management and MoreMy Profile

  12. Hey, that’s neat! Can you do it long distance? I live in Italy!
    Claude Nougat recently posted..What’s in a Pen Name?My Profile

  13. Great points, I especially like the advice about guest posting elsewhere to get yourself exposure. Getting reviews can be hard, but there are a lot of Twitter folks who have review blogs (I’ve got some from there). Thanks for the valuable information.

  14. Sharon, this is very useful advice, thanks! I’d forgotten the simplest one: include a link to your book on your email address…Of course! You’re so right! Shall do so right away!

    Getting reviews however is the hardest one. Any advice on this?

    Also, to set up a website for one’s book, what is the best hosting site? Would you have some advice on this? There are so many hosting sites out there and it’s hard to tell which one is a good deal!
    Claude Nougat recently posted..What’s in a Blogger’s Name?My Profile

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