Five Easy Ways To Promote Your Book
So you’ve written an e-book — congratulations! You might have thought that completing the book was the most difficult job but it’s now that the hard work really begins. I’m talking about marketing and promotion, something no writer can afford to ignore. Some self-publishers will start promoting their book long before the publication date. Even if you haven’t, it’s not too late to start now.
1. Set Up a Book Website
If you haven’t done so yet, set up a mini site for your book. Some people just go with social media, like a Facebook page, but I believe it’s better to own your own content, so your own site is better. Choose a domain name that’s related to the book (maybe with some of the title keywords). When the publicity wheel gains momentum this is what people will be searching for.
Include a nice cover shot, a description of the book, some reviews (if you don’t have any, get some), an about the author page and a way to contact you. Be sure to include links to your Amazon author page and wherever else your book is available. If you’re already working on a new book project, include information on that too. This site will be the hub for all your promotion efforts and you will be driving people here in the hope of making sales.
2. Get Some Book Reviews
Next, approach people who are influential in your niche or who know you well enough to say yes and ask them to review your book. You only need a few to get the ball rolling. Not only will you get some good quotes to include on your site but they could expose your book to a whole new audience. To get more from this strategy, ask people with an Amazon account (which is most people) to post the review — or a shorter version of it — to the book page. This will help your book rank better on Amazon.
3. Get Social With Your Book
Third, leverage your social media connections to drum up some interest in the book. Remember, social media is supposed to be social, so don’t spam your followers with links to your page. However, you can keep them updated on what’s happening with your book promotion efforts as part of the conversation with them. You can guarantee that a lot of them will check your site out and the book too. To make this more effective temporarily change your main profile links to point to your book page.
4. Blog Around
While starting a blog to promote your book site is a great way to keep your site prominent in the search engines, an even better promotional strategy is to guest post on a number of blogs. Choose these carefully so that you are reaching a new audience of people who might be interested in your book. This can help you to make valuable connections and give your promotional efforts real legs, so write the best posts you can for this effort.
5. Email Book Promotion
Finally, and this is an easy one, include the link to your book site in your e-mail signature where everyone who gets an e-mail from you will see it. At least a few of these people will go to the site, bookmark it and may even buy. You have nothing to lose.
These are just a few book promotion tips; there are many others. I’ll look at some of those in future posts. What promotional techniques have you found most effective for your book?
Image courtesy of Nuttakit.