Why I’m Betting on Kindle for Self Publishing
There’s been a lot of press about Amazon’s recent launch of several new Kindle editions. While the devices themselves are interesting, what’s even more interesting to me is what it says about Amazon’s faith in the e-book market. By releasing 4 new devices, Amazon is sending a clear signal that e-readers are here to stay – and setting down a marker for the book giant’s place in this new landscape. All of this is good news for self-publishers, whether you own a Kindle or another e-reader.
E-Publishing: Here to Stay
For one, it confirms that e-publishing continues to be a great way to get your books out there. If you weren’t already convinced by John Locke’s success, then Amazon’s stake in the ground means you should be now. The company is sure that more and more people will be using e-readers and it has cleverly brought out models for each type of reader.
A Kindle for Everyone
If you are new to e-readers and want things simple, you can have the Kindle (now dirt cheap) or Kindle Keyboard (which bears an amazing resemblance to my old model.) If you want to avoid the clicks, then a Kindle Touch is your best bet. And if you love your Kindle, but want the apps and games you get with an iPad and the color capability of the iPad and Nook, then there’s the Fire. All of these are available at great prices which will wean some people away from the competition.
Pick Your Platform
So does this mean that as publishers we can ignore the other devices? That depends. I always think it’s a mistake to put your eggs in one basket, so as a self-publisher maybe it’s wise to publish multiple editions so your book can be on every platform. You don’t want to lose a sale because people can’t read your book on their device.
And yet, if I had to pick one platform – and I’m not a guru, so don’t hold me to this – it would be the Kindle. That’s because Amazon has Kindle reading apps for almost every platform – and they are already huge in books, so they aren’t going anywhere in a hurry.
Other Income for Writers
Plus Amazon has another ace in the hole which provides an additional income source for publishers – Kindle Publishing for blogs. With so many people using ebook readers, why not make your blog available? I can tell you from personal experience that every 3 months or so I get a check that’s enough to cover a year’s hosting (on a shared server, not a VPS unfortunately). That makes it worth doing and increases your reach as an author.
Back to Basics?
And finally, there’s a new trend that some authors are leveraging – the rebirth of the serialized novel. This is where a story is available in segments, as it was in the early days of magazines, with each segment priced at a very reasonable 99 cents. Those who want to can buy the whole book at a saving over the price of the segments added up.
So I, at least, will be putting my books on the Kindle for the time being, although I might hedge my bets and check out the multiple platform publishing options on Smashwords too!
Which self-publishing platform do you favor and why?
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