Promoting Your Book with Twitter
I have done some research after coming upon a very interesting post by Dana Lynn Smith’s guest post on the BookBuzzr on promoting a book on Twitter. Looking at three different articles I have complied a comprehensive tips list for promoting your book on Twitter.
- Gain quick reputation as an expert by sharing information, posting links to helpful articles, recommend top resources to check out offer tips (like these) and books that may be helpful. Remember that internet marketing is giving a big chunk of yourself and your time before you can expect anything.
- Get into contact with potential and existing customers, promote your URL everywhere you are listed (Twitter, FB, LinkeIn etc.) and use keywords in your Tweets to attract followers in your field of expertise.
- Stay on top of breaking news and trends what your fields is concerned. You can do this by watching the Twitter trends list, sign up for Google Alerts and read top blogs like Technorati and Mashable.
- Promote any and all kinds of book events, like podcasts, seminars etc. And don’t just promote your own.
- Have constant Twitter contests awarding a great prize to random tweeple, this will help you gain visibility and new followers.
- Ask for any kind of help, Twitter people are good people, you’ll be amazed at the information you get by just asking.
- Help your peers by ReTweeting other people in your niche that you follow. You’ll be amazed how quickly your follower list grows – being helpful and informative.
- Promote your own services and products, but make sure that they only constitute 10 – 20% of your total tweets to omit being annoying and ‘unfollowed’.
- Twitter is a great marketing tool. Yes, you may think LinkedIn is the business for business, but nothing beats the synergy created by using both platforms.
- Use the old bird when you travel. There are numerous Twitter apps for mobile phones. Remember that if you disppear and you get less visible. ‘Out of sight, out of mind’. Don’t lose your edge.
Greg Pincus from TheHappyAccident.net reviewed Harold Underdown, author of ‘The Idiots Guide to Publishing Childrens Books’ who did an experiment using Twitter. Here is the skinny of that experiment:
- Harold had reasonable success with the first edition of his book, however, his third edition had updated material and weren’t doing as well as the first edition. He realized he had to let people know and decided to use Twitter as a tool. He decided to tweet mini-quotes, section summaries and excerpt links. These tweets get ReTweeted and grabs the attention of his followers and a broader audience.
- As he’s gone through the book it seems to have dwindled after a couple weeks, a free offer or giveaway sparks recurred interest and needs to be Tweeted often to have effect.
- The metric for the success of the campaign is sales, of course. Depending on your publishing method, you can see the success by the royalty checks you receive.
- Goals that mark success would be increases in book sales, FB followers (also part of the campaign) and Twitter followers, and of course Tweets that go viral.
Then, the third Twitter tool to use for marketing your book is using the power of Twitter lists.The list feature allows users to create lists of twitterers and follow their tweets. It’s like compartmentalizing users. Here is a quick guide to help you make the most of this feature.
- Lists could be both private (which you can follow) or public (which others could follow, having a look at where your inspiration comes from).
- It is advisable to plan your lists around certain keywords people would search for. Create your lists in reverse order (of imprtance) as the latests list will feature at the top of lists you have created).
- Get the new list feature in the right column of your Twitter page. Easily add people to your list by visiting the persons page and then check the list box, adding them to yours.
- Add yourself yo the lists that you create.
- Each list has their own URL that your can promote on your blog and your various social media platforms.
- Promote these lists by using the @ Twitter handle for that list.
Now you have a lot of strategies and tools to promote your book using Twitter as the main source. LEt us know iof you know of any strategies you know Twitter can assist us with.
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Image courtesy of renjith krishnan
- How to Double Your Retweets In Two Days (socialmouths.com)
- Twitter Lists: Use Them Don’t Abuse Them (uber.la)