Advantages and Disadvantages of being an Authopublisher (self publisher)
Self publishing (or authopublishing) is an option author may decide to take when they don’t have time to wait 36 months to get their work out. He may also decide to authopublish when he is tired of working through the red tape because he is still new, haven’t a following or his book doesn’t fit into his immediate profile and direction.
An authopublisher will oversee the entire process from its conception all the way to marketing the book when it is printed. They wear all the hats that publishing needs; writing, editor, proofreader, typesetter, printer, distributor, marketer, and promoter. They don’t necessary have to do all of it themselves but they may outsource the work to other individuals or companies. So, the authopublisher becomes a publisher in his own right of his own work.
It is a clear entrepreneurial enterprise because the authopublisher takes all of the risk but will reap all the rewards coming from it. He has therefore the freedom to make the decisions and market his book in conventional or unconventional ways, be it selling door-to-door, or going through a specialist distributor. In the end, he is responsible for your books success or failure.
Let’s look at the advantages and disadvantages of authopublishing.
Benefits of being an Authopublisher
- Through authopublishing, you are able to get a book into the marketplace in a flash (sign up for my ‘flash publish report that will be released soon). Depending on the speed in which you work you can publish your book in 14 days. Going though conventional publishing you may wait 12-18 months after your book proposal has been accepted.
- Authopublishing allows the self-publisher to execute his creative ways to market his is book to focused market. He has the control and freedom to do as he seems fit.
- As an authopublisher, publishing your book yourself offers you great income potential. You can make upward from 35% depending on your cost opposite of the 5-8% royalties publishing companies offer you
- Depending on the success of your book you can expand your earning potential by selling international and digital right to your book. You own the rights to your book, where going through a publisher will give them the rights until either the contract expires or your book doesn’t sell anymore. Owning the rights to your book you can reach many different markets and with 6 billion people in the world, there is unlimited potential for your book.
- The responsibility to keep the book on shelves hangs on you. You may do this through hiring a distributor. With so many possibilities offered through the internet there is no reason your book cannot stay on the shelf less than 3 years.
- If you own the rights to your manuscript you retain creative control deciding on cover design, title, printing, marketing, and all other areas of production and distribution. This is of course not possible through conventional publishing where your rights are virtually nothing.
- Being an authopublisher you can go wild and sell in different locations, libraries, and websites, on speaking engagements, and retail and corporate outlets. The world is your oyster.
- Authopublishing offers you the opportunity to say what you want in whichever way you want, within professional confines of course. You may also decide to generate leads by promoting additional products or services.
- You also have the opportunity to pre-sell your books to take advantage of covering your full costs before the first sale, thus taking the pressure of yourself to ‘perform’. If you are free from financial strain you can be free to be creative and enjoy publishing.
- Every experience you have added to your expertise as you grow wiser and more experienced. These are things no-one can take away or steal from you.
Disadvantages of being an Authopublisher
- According to the quantity of your first print, you will have to incur all of the initial cost of printing, designing and distribution. The bright side of funding the project is that you receive all the financial gain.
- It may be difficult to do if you don’t have things like negotiation skills, the ability to communicate costing you money in the end. You may not have the necessary experience or expertise in the publishing process and therefore may need to hire professionals to do the work on your behalf.
- You take a great risk by authopublishing by financing the entire project with no guarantees or promise of reward. Therefore the ability to manage finances is crucial.
- There is absolutely no respect for the self-publisher as he is not deemed to be in the same league as conventional publishers. Their prestige stands like a mountain over the self-publishers effort and dedication.
- It could eat a chunk of your time, especially if it is your first time and you’re still learning the ropes. Questions you will have to ask are if you will outsource or handle every aspect yourself depending on how much time you have.
- There are no guarantees that you will be able to distribute your book which will greatly influence sales and customer service. Along with this you will need warehousing and storage. Options are to store your product in your house or get someone to do it on your behalf.
The main reason for you to self-publish your book as an authopublisher is because the industry works like banks do. You have to share your market research in your book proposal and commit to buying at least 100 copies of your book as an ‘investment’ that will show you can take responsibility for your book.
My question is: if this is your responsibility, then why can you not do it yourself?